link a contact form from Optios to your own website - So that the customer's data is automatically stored in Optios' customer database

Data is the new gold.

Through events and social media, I have so far collected email addresses through a Qr code on a sheet or a link on social media where people can subscribe to the newsletter.

For example, you post a workshop on social media and then write “if you want to stay informed about future workshops, enter your e-mail address here”

Or at an event “get a chance to win a free skin analysis by scanning the qr code and filling out our form”

The potential new customer then fills in their details themselves and receives email marketing from then on.

When a new customer makes a booking and then cancels the appointment back online, the customer sheet is now also deleted.

But I would like to keep it, possibly for marketing as a potential customer.