Ideas box

We invest in online ads (Google, Meta, etc.) that lead to the Optios booking module. Today, we can't measure which campaign leads to an effective booking, because the booking takes place on the Optios domain. We can only count clicks to the booking module, and they say little about real agreements. As a result, advertising platforms optimize on the wrong signals and we spend a budget without knowing what works. The Meta-pixel that is now available only covers one channel. A general solution would allow each salon to connect its own advertising channels without Optios having to build a separate integration for each platform. Proposal: Google Tag Manager container per customer. A field in the settings where the salon enters a GTM container ID, which loads on each page of the booking module. This way, each salon can manage GA4, Google Ads, Meta or other tags themselves. Standard DataLayer events during the booking process, such as booking_started, service_selected, and booking_completed, with treatment, price (value and currency), and a unique booking ID. This ID allows deduplication between browser and server measurements. Save ad parameters. Keep track of UTM parameters and click IDs (such as gclid, fbclid, and others) from the link to the booking module when booking and submitting it to the events and when booking itself. This includes support for Google's cross-domain linker (_gl), so that GA4 sessions don't break when moving from the website to the booking engine. Webhook for new bookings (optional but valuable), with booking ID, treatment, value, time and saved ad parameters. This allows salons to forward bookings server-side to the conversion APIs of advertising platforms. This also captures bookings that miss browser measurement due to ad blockers or rejected cookies. An easier alternative for those who don't use GTM: an adjustable thank you page, so that the customer returns to a page on their own website after booking, where the salon's existing tracking can measure the booking.

Being able to adjust more yourself in the marketing campaigns Background color, text font etc.. You can add multiple photos and choose where they will be placed

We've been working with a birthday email where customers receive a gift for years, but with OPTIOS, you can require additional information (such as address) when booking online, but date of birth is not a mandatory field here. while this is so easy to automate... In Marketing, you create an automatic birthday email to send out, but if you don't ask and input yourself, you don't have a date... 👉 Conclusion: You can automate the birthday email, but unfortunately you can't make the date of birth mandatory via online booking. Now, that information must be manually added to the customer file at a later date. Would you like to create an opportunity to mark the birthday date as' mandatory '?

Filter by retail customers vs. service/salon customers Customers who only buy products are different from customers who receive services/treatments. Be able to send campaigns specifically to retail customers. Filter by product purchased Select customers who purchased a particular or specific product. It already exists in automatic marketing, but is also requested for one-off campaigns. Filter by treatment/service Select customers who have had a specific treatment/service. For example, customers who received a certain treatment more than 1 year ago. Filter by category of services/treatments Be able to set up automatic marketing for an entire category, not just one activity/service. Filter by age For example, distinguishing between children and adults. Also suitable for birthday emails. Filter by region Customers select by region, for example for targeted campaigns in regions where there are still few customers. Filter by location/location The marketing target group can be limited to customers of a specific location/location. Filter by new customers Customers who are new since a certain date or within a specified period. Filter by subscription/customer card Select customers who have a subscription or a loyalty card. Filter by workshop followed Select customers who have attended a specific workshop. Filter by frequency of visits per customer Being able to determine how often a customer comes back on average and thus estimate when someone should normally come back. Filter lost/inactive customers based on frequency of visits Do not consider everyone lost after the same fixed period, but take into account that specific customer's normal visit pattern. Filter by expected next visit Based on the frequency of visits, calculate when a customer is likely to come again and use this for proactive marketing. Filter by no-show customers Customers with no-shows can select as a separate target group. Filter by best/top customers Be able to select the best or top customers as a separate target group for marketing. Filter by annual campaigns For example, automatically send a campaign for Christmas, Easter or another annual event every year. Filter by semi-annual/periodic campaigns Automatically email annually, biannually or according to another recurring period to a specific target group. Filter by X days before/after a category Be able to set up automatic marketing X days before or after an activity for an entire category of services/treatments. Filter by X time after purchasing a product For example, automatically send a reminder email one year after purchasing a hair piece. Filter by individual visit frequency for automated campaigns Automatic campaigns are based on the individual customer's expected return time instead of one fixed period for everyone. Filter by forms Be able to send forms via marketing or include them in a campaign. Filter by discount links Being able to provide a discounted link from a marketing campaign. Filter by exportable target groups Filtered customer lists can export for, for example, an external marketing agency or targeted Facebook campaigns.

Currently, it is not possible to use promotional codes during the online booking process. There is a need for an integrated code system that allows marketing actions to be applied and measured. Promotional codes are manageable (create, activate/deactivate, validity period). Promotional codes should be easy to add to a marketing email Customers must be able to enter a promotional code when booking online. The system validates the promotional code (valid/invalid/expired). If the code is valid, the corresponding discount or promotion is applied automatically. Promotional codes can be used to track marketing actions.

I would like to be able to schedule my mailing. So you can choose the date and time in the future.

It would be nice if we could send a created flyer in the mail. So upload a photo in the mail itself. Now this cannot be copied and pasted, so only text is often sent. Flyer speaks more than just text

I have activated an automatic campaign that reminds customers who have not scheduled a follow-up appointment to do so after x weeks. But I would like to do this only for a few treatments and not for our entire range, because this is not necessary for some treatments, such as a make-up advice moment.

When you request the overview of a sent marketing campaign, you will see everything except the filter you may have selected. You do get to see all email addresses, but on 4,000 customers, for example, it is difficult to determine exactly which group that is afterwards. Please also display the selected filter in the module!

Being able to create an automatic campaign by service category and not just per service